How Self-Promotion Helps Others

How Does Your Self-Promotion Benefit Others?

How Self-Promotion Helps OthersAs an executive coach, I am consistently struck by the level of humility shown by talented, successful leaders who would be well justified in bragging about their accomplishments. These leaders have driven powerful initiatives, developed efficient new methodologies, and spearheaded valuable new relationships on behalf of their companies. Yet they shy away from self-promotion.

Most of us intellectually understand that strategic self-promotion is critical to career advancement. But actually engaging in self-promotion is another matter. Many professionals lack the confidence and skills to promote their value and contributions to others. They fear looking arrogant or self-serving, rather than authentic.

The first mindset shift that needs to occur when thinking about self-promotion is the notion that self-promotion is self-serving. While there are clear personal benefits to engaging in self-promotion, it is not a selfish act. There are many other constituents that benefit from your willingness to promote your accomplishments. Here are just a few:

Your Leadership Team

It’s easy to assume that your manager and other influential leaders see and understand the value you have to offer. After all, you participate in regular meetings, work in the same office, and communicate with them on a consistent basis. Do you really need to explicitly share your accomplishments and key wins with them?

Yes, you do! Most leaders are simply too busy and stretched in too many different directions to recognize all of the great contributions their teams are making. They likely have an overall sense of your value and performance but they don’t have all the details.

Sharing your successes with your manager makes him/her look better, as your accomplishments positively reflect on your leadership team. By providing them with visibility into the specific value you offer, your manager now has an opportunity to share that information with his/her manager. Everyone wants to hear good news and your successes offer your leadership team an opportunity to celebrate. They can also leverage your win when promoting their team’s performance to others.

Your Own Team

If you have a team of direct reports, your reluctance to promote yourself robs them of the visibility and respect they deserve. None of us achieves success independently; we all rely on our teams for support. Each time you strategically promote yourself, your credibility and respect grow, which lift the overall credibility and respect of your team in the process.

Most of us have an easier time doing things for others than we do for ourselves. If you’re uncomfortable promoting your accomplishments for your own sake, think of it as a form of support for your team. Don’t let your discomfort deprive them of the opportunity to shine.

Share your team’s successes, which reflect positively on you, but don’t lose yourself in the story. It’s important that others recognize your role as the leader of the group. Be sure to emphasize your own contributions as well.

Your Organization

However autonomous your role may be, you don’t work in a vacuum. Your success and accomplishments are valuable because they help your organization meet its goals. When you promote your accomplishments, you’re not bragging, you’re educating the organization on how you can help the larger team.

For example, if you develop a more efficient approach to a traditionally cumbersome process, share that with the larger group. They can directly benefit from your new process by leveraging your work and not having to reinvent the wheel. If you land an important client, you may be able to offer contacts to another department that has struggled to connect with them.

Or if you have expertise in a particular area, such as social media, a new software program, or relevant industry trends, schedule a lunch and learn and invite others to attend. They’ll gain useful insights from your presentation and you’ll demonstrate your value in an authentic way.

As you can see, your self-promotion efforts not only help you advance your career; they help others improve their roles as well. Next time you hesitate to share your success with others, consider how you’re depriving them of important benefits in the process.

How has your self-promotion helped your team? Share your thoughts and experiences here.

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